2009 Southeast Regional Jam, hosted by your friendly neighborhood BGA Chapter

Baristas of the Southeast, please join us in Charlotte this November for the 2009 SERJ.  We’ve invited some of the regions top baristas to share their knowledge.  We’re hooking up some great espresso equipment.  We’re lining up some outstanding coffees…. and we’re throwing a big party too.

This 2-day educational jam will include sessions on barista competition preparation, dialing in espresso, manual brew methods, community building, as well as plenty of open jam time. It will be capped off with a Latte Art Throwdown featuring individual competition and a regional City vs. City Showdown.  So please join us in Charlotte NC from Thursday, November 12th thru Sunday November 15th.  The events will be held at the Counter Culture Coffee Charlotte Training Center and at the Dilworth Coffee Training Center.

More information will be posted here as we get closer to the event, so please check back often.


Brady Butler, Southeast Regional BGA Chapter Rep.

Events Schedule:
Thursday, 11/12:
7pm-10pm Reception. A reception to welcome visiting baristas and acknowledge sponsors and presenters. Appetizers and beverages will be served.

Friday 11/13:
8-9 Morning Coffee – An informal tasting to ease into the day.
9-12 Espresso Workshop: “Dialing It In”  – A hands-on session where attendees share strategies for bringing out different characteristics of a variety of SO and blended coffees.
1-3 ***UPDATED*** Espresso Equipment, In Depth – An in-depth look at care, feeding, and tweaking of a variety of espresso equipment.
3-4:30 Open Jam – An opportunity for attendees to play with the machines, pull shots for each other, try the available coffees, and share techniques.
5 -7 Movie Screening – Black Gold: A film about coffee and trade.
***The Customer Service class has been moved, and will be taking place on Friday from 3-5 at Dilworth Coffee. See update for details.
Saturday 11/14:
8-9 Morning Coffee – An informal tasting to ease into the day.
9-12 Lecture: “Competition Preparation” – Presentations by a judge, a coach, and past competitor. Discussions to include preparation strategies, judging criteria, espresso selection, signature beverages, etc.
1-3:30 Workshop: “Manual Brew Methods” – Sharing best-practices for getting the most out of some manual brew methods (press, pourover, vac-pot). Also discuss strategies for implementation in a retail setting.
3:30-5:30 Roundtable Discussion: “Building a Coffee Community” – A panel discussion of effective strategies for starting, publicizing, running, and growing latte art throwdowns, cuppings, etc.
5:30-7:00 Open Jam – Dilworth Coffee Company Training Center OR Counter Culture Coffee Training Center.
8-11 Latte Art Throwdown. Freepour latte art competition. DJ, food, beverages, cool prizes, and good competition.  Individual competition as well as the first-ever Southeast Regional City vs City Throwdown. ***There is no cost or registration required for the Throwdown, though baristas that want to compete will pay to pour.

Sunday 11/15:
1-3 BGA Level 1 Certification Testing.  Administered at Dilworth Coffee as part of the SCAA-SBW. ***No cost for BGA members, but advanced registration is required. Use the SCAA’s SBW form to register.


~ by southeastregion on September 16, 2009.

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